Voice Communication Should be (and Can be) Free of Cost!

The best things in life are free - affection from your near and dear ones, the air we breathe, the sunlight that we get or the intrinsic faith that we have on the Almighty (for theists of course)

Similarly, human beings are differentiated from other mammals on the planet by their intelligent form of communication. This is one thing which should also be made free and the good news is - it can be made free!

How?

The other day we were talking to one huge Telecom Service Provider (SP) on making their subscription free and make money from some other routes. They did not agree fully, but agreed with the concept.

What is the Case?

Party - A calls Party – B via any medium – landline, cell phone, calling cards etc.

What is Value for the End Subscriber?

The entire call is FREE. Subscription is FREE. Only thing the subscriber has to do is buy carrying equipment.

How the SP will make money?

When you are calling someone - put an advertisement, an info commercial of short duration during the call and let the customer know about. We can bet that in India or anywhere in the world someone will not just cut down on a phone when they are talking to someone. At first it may look irritating. But then was not the ad on TV during the fighting sequence between an Amitabh Bachhan with an Amzad Khan in the movie “Sholay”or a Leo Di Caprio holding off a Kate Winslet to rescue in the movie “Tiatanic”, was also irritating.

Here the better news is People will not cut off for a 5 or 10 seconds info commercial when they are talking. Rather when an info-commercial is displayed on a TV, watchers may very well switch to another channel. And inform people about your plan as well. We can bet that they will use it in droves.

During business talks also the SP can make money. Put at the beginning and end. There are some other smarter routes which can be thought of s well and they can very well make money.

So why not make the voice communication completely free?

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