We are coming to the end of this decade, which saw the first growth of digital revolution across the world. We do not know for sure what will be happen in the next decade ...actually nobody knows!
We talk of various business models, like centralized practices, global delivery model, off-shore:on-site model etc. And a lot of hoopla and hype is also around that. We agree that they are good. But...but have you ever wondered which is the most powerful model in today's business.
Let us look at some of the most successful, popular and highly profitable businesses, like, Search Engines, E-Mail, Browsers, Blogging, Community Areas. Here are some of the inherent characteristics which combine them all.
1. Free:
By free we do not mean they do not make money. Google is a burinng example.
Free means, they do not charge anything to the end user to use their service. Any mail service, a photo sharing area or a browser, they just do not charge.
They make money by different means, say in a positive way like Ads or in a somewhat negative way like Pop-ups!
Ex: Google search engine, Yahoo! Mail, Opera browser, etc. and above all "The Internet".
2. Democratic:
People are allowed to view their opinions (of course in a civilized way) and they are not constrained. They pour their heart out in blogging, community based sites, etc.
Ex: Orkut, Facebook, Blogspot, Google web services
3. Interactive:
We live in a flat world where communication should never be constraint.
We can chat, see our near and dear ones faces, send an instant message/SMS to them via web.
4. On Demand basis:
What YouTube is doing or IPTV is planning to bring is to give information to people the way they want, the place they want it and the format they want. You can not force them to accept a particular way of doing things.
5. Entertainment oriented:
It is a dare say in a Business World. But it is the truth.
You take YouTube, Google, any Mail. Most of the time it is used for communication and a bulk of the communication ensures that we have out peace of our mind (aka in a somewhat different way – entertainment)
We read news, check the updates on our favorite movie or sport stars, send mails to our dear ones and gives a great sense of communication.
A repeat:
The most successful business models are free, democratic, interactive, on demand basis and entertainment oriented. They have literally ruled this decade and threw out other business models, which were bureaucratic.
How many people read newspaper now-a-days if they have net connections?
Can anyone think of a better business model in the coming decade. If you can, well, it will be your decade!
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